Eleanor Tan
Ms Eleanor Tan
Chief Growth Officer
As Chief Growth Officer, Eleanor Tan leads the New & International Businesses unit at NTUC First Campus, where she is responsible for identifying and developing new business segments while expanding NFC’s footprint in both local and international markets.
Prior to joining NFC, Eleanor held various leadership positions in marketing and sales across Asia and Europe for over 22 years. Having worked with several educational institutions in Singapore and internationally, she has gained a strong understanding of the unique demands of K-12 education. Combining her sector experience with the rigorous consumer marketing skills she honed at MNCs such as Philips AVENT in Hong Kong, ENGAGE Group in London, and Nippon Paint in Asia, Eleanor brings a unique perspective to NFC. As a lifelong learner, Eleanor earned her Master’s in Digital Management with Distinction from Hyper Island (awarded by Teesside University, UK) in 2023, further elevating her systems thinking capabilities and strengthening her ability to drive innovation in today’s rapidly evolving business and technology landscape.