Eleanor Tan

Ms Eleanor Tan

Chief Growth Officer

Our goal is to ensure that every family, including those with children from 0 to 6 years old, who chooses our preschools feels valued, heard, and supported. We understand the critical role we play in the early development of young minds, and we are dedicated to building long-lasting relationships with our children and families in achieving bright futures together.

As Chief Growth Officer at NTUC First Campus, Eleanor Tan oversees a broad portfolio of emerging and growth-stage ventures, including the Changemakers, SEED, and other unfunded business portfolios, as well as the New & International Businesses unit. She is responsible for identifying and developing new business segments while expanding NFC’s footprint in both local and international markets.

Prior to joining NFC, Eleanor held various leadership positions in marketing and sales across Asia and Europe for over 22 years. Having worked with several educational institutions in Singapore and internationally, she has gained a strong understanding of the unique demands of K-12 education. Combining her sector experience with the rigorous consumer marketing skills she honed at MNCs such as Philips AVENT in Hong Kong, ENGAGE Group in London, and Nippon Paint in Asia, Eleanor brings a unique perspective to NFC. As a lifelong learner, Eleanor earned her Master’s in Digital Management with Distinction from Hyper Island (awarded by Teesside University, UK) in 2023, further elevating her systems thinking capabilities and strengthening her ability to drive innovation in today’s rapidly evolving business and technology landscape.