Sharolyn Choy

Ms Sharolyn Choy

Chief Brand and Communications Officer

Branding and Communications is not just about being heard. It’s about sharing our NFC story and passion so that more people can truly understand our purpose, culture and social causes, and join us in creating bright futures for every child and their family.

As Chief Brand and Communications Officer at NTUC First Campus (NFC), Sharolyn Choy is a fervent believer in doing well and doing good. Together with her diverse team of brand, consumer insights, communications, digital and social experts, they develop brand and communications strategies to enhance the company’s profile, and partner stakeholders to deliver campaigns that meet business objectives. Sharolyn has a heart for preschools. She aspires to make a difference by engaging the public and young parents in learning about NFC’s purpose, culture and social causes.

Prior to joining NFC, Sharolyn’s 30 years of experience spans the government, public-listed and multinational companies, as well as consultancy. She became Managing Director of Edelman Public Relations Singapore in her early 30s, which made her then one of the youngest and only female Singaporean to run a Top 5 international Communications consultancy. A massive amount of her experience is accrued doing work in global and regional markets for companies such as Coca-Cola, Audi, Lufthansa, Hitachi, UPS, ST Engineering and Surbana Jurong. Sharolyn is a certified trainer and has trained many C-suite executives in media and crisis training, as well as conducted workshops in brand and communications messaging.